Inspired by the art licensing community grown out my art licensing seminars, I came up with the idea of launching a new type of collaborative agency of independent artists. Serving as the mentor of the group, I am pleased to announce the formation of Art Licensing LA established on January 1, 2013. The founding members include: Sara Berrenson, Ginger 17, Jeanetta Gonzales, LuAnn Roberto and Debra Valencia. The group of 5 Los Angeles-based artists include a diverse blend of art directors, painters, printmakers, illustrators and graphic designers.
Art Licensing LA specializes in artists based in the cultural melting pot of Southern California. Inspired by the California lifestyle: progressive, modern, colorful, confident, bold, non-traditional — we have a sense of style that translates across all markets and regions. We are especially passionate about creating a wide variety of fine art, surface design, illustration and graphic design suitable for licensing to manufacturers in the stationery, gift, home décor and craft industries.
Our mission for 2013 was to exhibit as an agency at Surtex. We meet in person for monthly dinners at a restaurant and also communicate by email and phone regularly. Like a virtual studio, in lieu of a physical space, we provide peer support with professional opinions and feedback on in-progress collections; an advisory board of sorts. As colleagues, we cooperate together as a group to share marketing, publicity and sales tasks. The jobs are divided up by website, booth design, press releases, marketing collateral, video direction, client outreach, research, etc. It is also really helpful to bounce ideas off each other and get the point of view of another designer. Once artwork is selected by a licensee, contracts and client communication are the responsibility of each individual artist. For example, two of our artists are currently licensed with the same manufacturer for ceramics but with very different artwork. For more details, visit our website: http://artlicensingla.com/
Art Licensing LA specializes in artists based in the cultural melting pot of Southern California. Inspired by the California lifestyle: progressive, modern, colorful, confident, bold, non-traditional — we have a sense of style that translates across all markets and regions. We are especially passionate about creating a wide variety of fine art, surface design, illustration and graphic design suitable for licensing to manufacturers in the stationery, gift, home décor and craft industries.
Our mission for 2013 was to exhibit as an agency at Surtex. We meet in person for monthly dinners at a restaurant and also communicate by email and phone regularly. Like a virtual studio, in lieu of a physical space, we provide peer support with professional opinions and feedback on in-progress collections; an advisory board of sorts. As colleagues, we cooperate together as a group to share marketing, publicity and sales tasks. The jobs are divided up by website, booth design, press releases, marketing collateral, video direction, client outreach, research, etc. It is also really helpful to bounce ideas off each other and get the point of view of another designer. Once artwork is selected by a licensee, contracts and client communication are the responsibility of each individual artist. For example, two of our artists are currently licensed with the same manufacturer for ceramics but with very different artwork. For more details, visit our website: http://artlicensingla.com/
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