Based in Los Angeles and seeking education on the topic of the business aspects of art licensing, I could not find anything locally. From 2003 to 2005, each year I flew to New York and walked both Surtex and the National Stationery Show. I attended as many seminars as my budget could handle. In 2007, I officially launched the Debra Valencia™ brand and transitioned my career from graphic designer to licensed artist.
I saw a need for an art licensing community in Los Angeles as well as accessible business education about art licensing on the West Coast. I began with teaching small seminars on the licensing basics and launching a Facebook networking group for local artists, designers, illustrators and photographers interested in learning about how to enter the field. If you would like to follow my postings about art licensing, visit this link:https://www.facebook.com/ArtLicensingProfessionalsLA?ref=hl
I proposed this topic as a continuing education course for professional artists to Otis College of Art. In Spring 2013, I taught “Licensing Your Art and Earning Royalties” for the first time. I took the content from my beginner and advanced seminars and greatly expanded the content to 10 week course with a total of 30 hours of class time. This extended course really gave me the time to go into detail about portfolios, product categories, contracts, making submissions to manufacturers, marketing and other ways of making money from art. I’m pleased to announce I’ve been invited back and will be repeating the course in Fall 2013 with updated content! For more information, visit: http://www.otis.edu/
I saw a need for an art licensing community in Los Angeles as well as accessible business education about art licensing on the West Coast. I began with teaching small seminars on the licensing basics and launching a Facebook networking group for local artists, designers, illustrators and photographers interested in learning about how to enter the field. If you would like to follow my postings about art licensing, visit this link:https://www.facebook.com/ArtLicensingProfessionalsLA?ref=hl
I proposed this topic as a continuing education course for professional artists to Otis College of Art. In Spring 2013, I taught “Licensing Your Art and Earning Royalties” for the first time. I took the content from my beginner and advanced seminars and greatly expanded the content to 10 week course with a total of 30 hours of class time. This extended course really gave me the time to go into detail about portfolios, product categories, contracts, making submissions to manufacturers, marketing and other ways of making money from art. I’m pleased to announce I’ve been invited back and will be repeating the course in Fall 2013 with updated content! For more information, visit: http://www.otis.edu/
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