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News Archive Post–2020

​2019
Publishing:  
Debra debuted three new craft titles this year: Free Spirit Stitching and Dazzling Fashion for Leisure Arts as well as Embroidered Lettering for Fox Chapel Publishing. All titles are available on Amazon and at major craft retailers.



2018
Awards:  Debra Valencia is the recipient of the 2018 Franklyn Liegel Award for Teaching Excellence by Otis College of Art & Design. Nominated by students, staff and faculty, each year only one instructor is named the winner of the title and cash award. The Franklyn Liegel Award for Teaching Excellence is presented to a longstanding instructor who has demonstrated a sustained ability to:
•    Incite curiosity in, motivate, and enhance the success of students
•    Inspire and earn the admiration of departmental colleagues
•    Create a lasting and gratifying impression of an extraordinary educator
•    Challenge students and increase their capacity for independent thought

2017
Awards:  The Debra Valencia brand has been nominated for LIMA 2017 Program of the Year for outstanding creativity and performance for a licensing property. Competing with 461 entrants, she is short listed in the Art & Design category along with Andy Warhol and Victory & Albert Museum. The winner will be announced at the Licensing Expo 2017 in Las Vegas, Nevada on the evening of Tuesday, May 23, 2017. For the full press release, click here.
Tradeshows:  The Debra Valencia brand will be on display at Licensing Expo in Las Vegas, May 23–25, 2017 in The Brand Liaison booth #E154.

​2016
Tradeshows:  The Debra Valencia brand will be on display at Surtex for the 7th consecutive year, Javits Center in NYC, May 2016, and for the 4th consecutive year at Licensing Expo in Las Vegas, June 2016 in The Brand Liaison booths. 
Teaching:  Debra will lead a group of artists on an arts & crafts tour of Tokyo and a shibori textile workshop in Fujino Japan in September 2016. She also continues teaching her college-credited 10 week course, Business of Art Licensing, at Otis College of Art + Design in Los Angeles.
Speaking:  Back by popular demand, Debra Valencia presented her original seminar: Feed Your Brain: Introduction to Art Licensing Business for the 3rd consecutive year at Craft & Hobby Mega Show in Anaheim California on January 7, 2016.
Publishing:  Debra will debut 3 new titles of coloring books for adults bring the total to 6 books in the series.

2015
Television: Debra Valencia was the guest expert on Fox News for a segment on the worldwide popularity of coloring books for adults. See "Interviews" section of this website for the clip.
Tradeshows:  The Debra Valencia brand exhibited at Surtex for the 6th consecutive year, Javits Center NYC, May 17–19, 2015 in The Brand Liaison agency booth. The Debra Valencia brand exhibited for the 3rd consecutive year at Licensing Expo in Las Vegas, June 9–11, 2015. For the first time, the brand presented a boutique store concept with a full array of gift, stationery, textiles, home décor, fashion accessories, bath/body, and cosmetics in a stand alone booth. 
Teaching:  Debra taught her college-credited 10 week course, Business of Art Licensing, at Otis College of Art + Design in Los Angeles in Spring 2015.  Debra also taught, Introduction to Surface Design, at Art Center of College of Design in Pasadena in Spring 2015. The 14 week course was offered for the 2nd consecutive year. 
Speaking:  Craft & Hobby Mega Show, January 9, 2015: As expert speaker, Debra Valencia presented her original seminar: Feed Your Brain: Introduction to Art Licensing Business for the 2nd consecutive year. AIGA LA, Blueprint Business Series, January 15, 2015. Debra Valencia participated in a panel discussion hosted by local AIGA chapter, Beyond Pricing: Licensing, Equity, Venture Capital and More. 
Publishing:  Sewing Pretty Bags: Boutique Designs to Stitch & Love by Debra Valencia and Cheyanne Valencia hit book and craft stores May 2015. The how-to book beautifully illustrates 12 projects for a variety of bags featuring the fabrics designed by Debra Valencia. The book is the first to be published in a series of three sewing books. The book debuted to the wholesale retailers at the Craft & Hobby Show in Anaheim, CA in the Fox Chapel Publishing booth, January 10–13, 2015. In November 2015, Debra's three coloring books for adults hit shelves of retailers and were a big seller for the holidays.

2014
Television: Debra Valencia bath/body products were featured on Fox San Diego News "Last-Minute Gift Ideas", and CBS LA News "Holiday Gift Giving". Both special segments aired in December 2015 and were presented by guest expert Elaine Swann.
Home Shopping TV:  The Purse Plus for Charm 14 airs on QVC for the 40th time in since 2010. The best selling cell phone purse pairs one print design by Debra Valencia with a coordinated solid color. The Purse Plus is also available at over 5,000 retailers nationwide.
Fabric:  Debra Valencia signed a licensing deal with Jaftex Corporation for quilting fabrics with distribution at all retail levels across all Jaftex divisions: Blank Quilting Corp., AE Nathan Co., Inc., Henry Glass & Co, Inc. and Studio E Fabrics. 
Bath/Beauty:  The long awaited bath/beauty line, Debra Valencia™ by Aromanice hits stores October 2014. Over 4,300 Walmart locations in the U.S. carried 32 variations of gift sets during the peak holiday season and 16 skus available on Walmart.com through Christmas 2014. The products are also sold internationally in Europe, Asia and Australia. Landy renews bath/beauty license for 3 years due to success of 2014 initial line.
Ceramics:  The Floral Garden bakeware collection hits department stores in Q4, co-branded Debra Valencia for Mr. Food, one of the original cooking shows for television is produced by Housewares International.
Curator:  Debra Valencia is named curator for Keka Case to create home décor ensembles on a quarterly basis. Keka Case has expanded its line to include home décor items such as pillows, coasters, lampshades, wallpaper and more. The company has partnered with several furniture and home accent companies including Design Within Reach and Joss & Main.
Tradeshows:  Debra Valencia exhibits for 6th consecutive year at Surtex and for 2nd consecutive year at Licensing Expo represented by The Brand Liaison.
Home Décor Line:  Debra Valencia home accents line debuted at 117th Canton Gift Fair in Guangzhou, China in April 2014.
Ceramics:  The Tunisian bakeware collection hits department stores in Q2, co-branded Debra Valencia for Blue Harbor by Housewares International.
Curated Fashion Site: Debra Valencia's Watercolor Leopard iPhone case is featured on AHAlife, a curated on-line marketplace based out of New York City. AHAlife is an online destination site for discovering 1,000+ designers & artisans in 45+ countries. Their roster of curators include Donna Karen, Tim Gunn, Jonathan Adler, Cynthia Rowley, Dwell and many other fashion tastemakers. They scour the globe to find exceptional, quality objects for every aspect of your life. By creating a community which values creativity, they are empowering independent designers & artisans to thrive online.
Publishing:  Sewing sister team, Debra and Cheyanne Valencia, signed a three book deal with Fox Chapel Publishing for series of how-to sew books featuring the fabric designs of Debra Valencia. The co-authors will collaborate on unique sewing projects for personal accessories, home accents and more for the DIY consumer.
Speaking:  As expert guest speaker, Debra Valencia presented her original seminar: Feed Your Brain: Introduction to Art Licensing Business at the Craft & Hobby Mega Show, January 10, 2014 in Anaheim, California.
Teaching:  Back by popular demand, Debra taught her college-credited 10 week course, Business of Art Licensing, at Otis College of Art + Design in Los Angeles in both Spring and Fall 2014.  Debra also taught, Introduction to Surface Design, at Art Center of College of Design in Pasadena in Spring 2014. The 14 week course is a brand new offering for the college and original content was developed especially for it. 

2013
Speaking/Coaching:  Debra Valencia taught 5 seminars on the Business of Art Licensing. She also provided coaching on a one-on-one basis to over 12 artists desiring to enter the licensing world.
Teaching:  In Spring 2013, Debra created a 10-week course, Business of Art Licensing, at Otis College of Art + Design in Los Angeles as part of the Continuing Education program. Debra repeated the course in Fall 2013 and now offers it annually. It is the first college-credited course on art licensing. She also taught a 5 day intensive workshop in April 2013, Introduction to Surface Design, at Art Center of College of Design in Pasadena for a group of international students.
Melamine:  Debra Valencia signed a new licensing agreement with Knack 3 for melamine collection with coordinated kitchen textiles. The Gelato collection mixes bright solid colors with playful patterns. The products will be ready for shipment in Summer 2013.
Personal Checks:  Debra Valencia signed a new licensing agreement with Check Advantage for personal checks with matching cases and mailing labels.
Photo Albums:  Debra Valencia signed a new licensing agreement with MYX for photo albums, scrapbook albums and desk accessories. Products were available starting March 2013 in select department stores nationwide. 
Digital Scrapbooking & Craftables:  Debra Valencia signed licensing agreement with My Memories, a leader in the digital scrapbooking segment. Offerings include DIY stationery and craft kits featuring Debra's colorful designs. 
Tech Gadget Skins:  Debra Valencia signed a new licensing agreement with Decal Girl for premium vinyl protective decals for a wide variety of phones, tablets and laptops available in a range of designs with matching screen savers. 
Fabric:  Debra Valencia signed a new licensing agreement with MM Fab, Inc., premiere quilting fabric manufacturer. Quilting divisions include Wilmington Prints, South Seas Imports, Batavian Batiks and Insights. The initial collections: Silk Road inspired by Debra's travels through Asia and India; Garden Patch, a cute collection featuring vegetables; and Boho Girl, a modern paisley design, debuted in Fall 2012. In early 2013, the April's Garden collection shipped to retailers.
Personalized Stationery:  American Stationery debuted the Debra Valencia personalized stationery album at National Stationery Show. The album contains 250 pages with over 1,000 social stationery items — each available with personalization. The stationery items are also available online through the DeVa Store. American Stationery will handle the B2C channel and affiliate The Boatman Group will handle the B2B channel.
Tabletop:  Debra Valencia signed licensing agreement with Housewares International for ceramics, bakeware and kitchen storage collections. 
Craft & Hobby Show:  Debra Valencia exhibited for the 6th consecutive year at Craft & Hobby Mega Show in January 2013 in the CHA Designer & Art Licensing Showcase.


Media Coverage Archive Post–2020 



Licensing International  November 14, 2018  Debra Valencia Expands Bedding Collections and Home Décor

License! Global  November 14, 2018  Debra Valencia to Expand Bedding Line

Licensing International  September 18, 2018  Ecommerce Growth Give Broader Array of Licensees Opportunity in Bedding Market

License Global  April 6, 2018  Valencia Debuts New Collection

License Global  April 6, 2018  Debra Valencia Launches New Product

License Global  April 6, 2018  Brand Liaison Grows Debra Valencia

License Global  April 6, 2018  Debra Valencia Crafts Book Range

License Global  April 6, 2018  Landy Expands Debra Valencia

License Global  April 6, 2018  Debra Valencia Secures New Partners

License Global  April 6, 2018  Valencia Debuts Adult Coloring Series

License Global  April 6, 2018  Debra Valencia Continues Bath Partnership

License Global  April 6, 2018  Valencia Bath Line Arrives at Walmart

Licensing International  April 25, 2017  Social Media Offers More Artists the Chance to Build Their Own Brands, Followings

License! Global  April 4, 2017  Debra Valencia Sews Up Bedding Deal

Inside Licensing  April 3, 2017  Notes from New York Home Fashions Week

Licensing International  March 29, 2017  LIMA Announces 2017 International Licensing Awards Nominees

Licensing Source Book Europe  Spring 2017  Serving Up A Deal
​
Licensing Book Online  December 13, 2016  New Debra Valencia Products to Debut at The Atlanta Gift Show

Retail Merchandiser  December 12, 2016  Debra Valencia Will Showcase at Atlanta Gift Show

License! Global  December 2, 2016  Debra Valencia Serves Up Dinnerware

Licensing International  November 21, 2016  The Brand Liaison Taking Debra Valencia Back to School

License! Global  August 2, 2016  Valencia Debuts New Collection

Licensing Book Online  August 2, 2016  Debra Valencia Debuts New Shibori Collections with a Modern Twist
​
​Fabric Editions Blog  March 22, 2016  Bunny Treat Bags

Art Buyer  March 7, 2016  Color Me Successful

On The Surface  March 1, 2016  Look Who's Hogging The Crayons

Yahoo Finance  February 15, 2016  Coloring Books fro Adults Worldwide Craze Continues Strongly into 2016 and Beyond

WRCB/TV  February 15, 2016  Coloring Books fro Adults Worldwide Craze Continues Strongly into 2016 and Beyond

Fabric Editions Blog  January 26, 2016  Boho Girl — New Designer Pre-cut Fabrics

Fashion Trendsetter  January 14, 2016  Coloring Books for Adults Series By Debra Valencia

Inside Licensing  December 8, 2015  Adult Coloring Book Sales Soar as Publishers Scramble to Sign Artists, Meet Demand

Elaine Swann  December 7, 2015  Gift Ideas for the Person Who Has Everything

Happi  November 20, 2015  Debra Valencia for Aromanice Returns To Mass Market

Brand Licensing Europe  November 17, 2015  Valencia Debuts Adult Coloring Series

Publisher's Weekly  November 13, 2015​  Adult Coloring Books, 2015

All Art Licensing Blog  September 17, 2015  Licensing Expo Recap and Mastering the Next Steps

LTW Magazine  Autumn 2015  Trio of Deals for Debra Valencia

The Licensing Book Online  August 2015  Best Accessory Group Adds Debra Valencia Brand

Art Buyer  August 2015  Debra Hits The Bath

Fashion Trendsetter  August 2015  Sewing Pretty Bags By Debra & Cheyanne Valencia

Happi  July 2015  Best Accessory Group Adds Debra Valencia Brand

License! Global  July 2015  Debra Valencia Crafts Book Range

License! Global  July 24, 2015  Debra Valencia Heads to the Bath Aisle

Retail Merchandising  June 2015, Debra Valencia Lifestyle Brand

Art Moose Interview at Licensing Expo 2015  June 2015  Debra Valencia Interview from the Licensing Expo 2015

Retail Merchandiser  May 2015  Debra Valencia Lifestyle Brand: A World Of Design

Total Art Licensing  May 2015  A Blueprint for Success in Brand and Art Licensing

Licensing.biz  May 18, 2015  Licensing Expo 2015 readies Art & Design zone, resource center and on-site activities

CHA Blog  April 2015  Meet The Speaker: Debra Valencia

License! Global  April 3 2015  Debra Valencia Launches New Product

All Art Licensing Blog  March 2015  Interview with Designer Brand, Debra Valencia

All Art Licensing Blog  March 23, 2015  Video Interview with Designer Brand, Debra Valencia™

Art Buyers  January 2015  The Beauty of Products

AIGA Los Angeles  January 2015  Beyond Pricing: Licensing, Equity, Venture Capital and More

License! Global  January 2015  Licensing Expo Previews 2015 Lineup

License! Global  January 2015  Debra Valencia Continues Bath Partnership

Gifts & Decorative Accessories  January 15, 2015  Debra Valencia Extends Bath and Body License

Fox San Diego News  December 24, 2014  Lifestyle and Etiquette Expert Gives Advice on Last-Minute Gift Ideas

CBS News Los Angeles (KCAL)  December 19, 2014  Lifestyle and Etiquette Expert, Elaine Swann, Shares Gift Giving Tips

License! Global  June 2, 2014  Brand Liaison Launches Art Division

HFN Home Furnishings News  May 2014  Surtex: Big On Technology

Gift Shop Magazine  May 2014  Debra Valencia Lifestyle Brand to Debut New Collections For Home Decor, Apparel & Personal Accessories at Licensing Expo 2014

Surtex: On the Surface  May 14, 2014  From Where I Stand

License! Global  May 12, 2014  Brand Liaison Grows Debra Valencia

Art Buyer  February, 2014  Brand Debra: Natural Progression

Dotted Line  December 18, 2013  Products Become Customized Vehicles of Personal Expression in Art Center at Night’s Surface Design Class

Art Buyer  November 8, 2013  Brand Debra: Surface Artist’s Natural Progression into Lifestyle

Bigger Brighter Bolder Blog  November 4, 2013  Bigger Brighter Bolder Blog

Gifts & Decorative Accessories  November 2013  Licensing News

On the Surface  November 8, 2013  This Just In: Updates from The Design Front

QVC.com  October 2013  Debra Valencia for Charm 14 Purse Plus on QVC

Art Buyer  October 21, 2013  Deal is Expanded

HFN Home Furnishings News  October 14, 2013  Landy Expands Debra Valencia Collection into Home

Home Textiles Today  October 11, 2013  Landy International Expand Debra Valencia into New Categories

Gift Shop Magazine  October 10, 2013  Landy International Expands Debra Valencia Product Offerings to Home Décor & Personal Accessories

License! Global  October 9, 2013  Landy Expands Debra Valencia

Happi  September 19, 2013  Artist Lands Deal With Landy
 
Home Textiles Today  September 11, 2013  Landy International, Debra Valencia Join Forces for New Bath Program

License! Global  September 11, 2013  Brand Liaison Brokers Bath Deal

Gift Shop Magazine  September 10, 2013  Landy International Launch “Debra Valencia™ for Aromanice” Brand Bath, Spa and Beauty Products

Retail Merchandising   June 2013  The Brand Liaison

License! Global  June 3, 2013  Brand Liaison Takes on Artist

Gift Shop Magazine  May 31, 2013  The Brand Liaison To Represent Debra Valencia and DeVa Designs, Inc. for National Licensing 
 
Home Textiles Today  May 13, 2013  Surtex Hits the Trends

Quiltmag.com  March 19, 2013  Boho Girl by Wilmington Prints

Gift & Decorative Accessories  March 2013  Licensing News: March 5, 2013

Gift Shop  March 2013  Debra Valencia™ Prepares for Surtex 2013

Surtex.com  March 2013  Debra Valencia™ Prepares for Surtex 2013

The Moon from my Attic  March 2013  An Art Licensing Collaborative Win-Win Situation

Gift Shop Magazine  February 27, 2013  Debra Valencia Appoints Licensing Agent Ginja in Israel, a Sophisticated Emerging Market

Surtex.com  February 2013  Debra Valencia™ Appoints Licensing Agent Ginja in Israel, a Sophisticated Emerging Market

Art Buyer  February 2013  Debra Valencia Appoints Ginja as Licensing Agent in Israel

Licensing Today Worldwide  February 2013  Debra Valencia Appoints Licensing Agent Ginja in Israel

Gift Shop Magazine  February 2013  Debra Valencia Appoints Licensing Agent Ginja in Israel, a Sophisticated Emerging Market

Family Circle's Momster  February 2013  Got A New Tablet? Make It Pretty with Feminine Case

On The Surface  December 2012  Surtex Spotlight on Industry Newsmakers

Art Buyer  December 2012   Nine Licensing Deals for Debra Valencia

Licensing Today Worldwide  December 2012  Nine New Deals for Valencia

Gift Shop Magazine  December 2012  Debra Valencia Signs Nine Licensing Deals in 2012

Home Textiles Today  March 2012  MM Fab Licenses with Valencia for New Collection

Art Buyer  Spring/Summer 2012  Artist and Image Gallery: Debra Valencia

Art Buyer  Spring/Summer 2011  Debra Valencia Signs Seven New Licensing Deals

Gifts & Decorative Accessories  Product Wire
  October 2010  Pattern Recognition

Greetings Etc  March 2010  Debra Valencia Debuts Stationary Collection

Giftware News  February 2010  The Purseplus Bombay from Charm 14

Gifts & Decorative Accessories
  January 2010  Stationery: Modern Asian

Total Art Licensing 
 Summer 2009  Design Design Debut

The Art of Licensing 
 Spring 2009 
 La Vida Licensing

Gift Shop
  February 2009  Debra Valencia Lands Licensing Contract with Industry Leader Design Design

Brand Republic  January 2009  Vouchers: Why It Pays to Look Stateside

Gifts & Decorative Accessories
  December 2008  
Licensing Roundup: Personalization company American Stationery signed a licensing agreement with graphic artist Debra Valencia

Greetings Etc.
  December 2008  
Debra Valencia Signs with American Stationery

License!
  Global November 2008  
Artist Debra Valencia Joins American Stationery

Giftware News 
 November 2008  
American Stationery Signs Debra Valencia

Gift Shop  November 2008  
Debra Valencia Inks Contract with American Stationery

Baby & Kids
  January 2008 
 Graphic Artist Debra Valencia Debuts As Licensed Artist

Total Art Licensing  
February 2008  
Debra Valencia Inks Licensing Deal with Quadriga Art

Giftware News 
 January 2008  Greeting Card Gazette: New Licensing Agreement Between Valencia and Quadriga Art

Gifts & Decorative Accessories
  November 2007 
 Valencia Signs with Quadriga

Gifts & Decorative Accessories
  July 2007  Funny Money Gift Card Boxes from Vida Valencia

Giftware News 
 February 2007 
 CBusiness Scope: Gift Cards Rescue January from Doldrums

Giftware News  January 2007 
 Show & Sell: The greeting card industry plans for prosperous 2007

Floral Management 
 February 2007 
 The Floral Business Authority: New Products, Fun for Fathers

Greetings Etc.  January 2007  Cover Story: The Outlook for 2007: 25 Most Important Trends

Giftware News 
 December 2006  Paper! Paper! Get Your Paper Here!

Party & Paper Retailer  November 2006   Spice Up Gift-Card Giving

Giftware News
  November 2006  Presents with Presence

EfitBiz
  Fall 2006  The Art of Giving

CNN Money
  September 2006  Stop 'n Smell the Gift Cards

Toy Directory Monthly 
July 2006  Gift Card Presenters™ by Vida Valencia

Gifts & Decorative Accessories
  July 2006  National Stationery Show: Vida Valencia: Gift Wrap Envelopes and Gift Card Holders

Party & Paper Retailer  June 2006  Deck the Halls: Building Your Holiday Sales Can Be a Snap with Clever Merchandising

Giftware News
  June 2006  Stationery Industry News: Vida Valencia Launches Contemporary Gift Company

Gifts & Decorative Accessories 
 May 2006  Fresh Faces, Well-Seasoned Talent


Daily Breeze  November 2005  At Work: Graphic Details ​

Vida Valencia  Press Compilation



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